FIND A MARKETING AGENCY NEAR YOU THAT TICKS ALL THE RIGHT BOXES
When it comes to outsourcing your marketing, the success of your campaigns often hinges on your ability to recognise and hire the right marketing agency from the start.
However, with every marketing agency in Worcestershire, and even the UK, claiming to be the best, how can you tell whether these agencies can walk the walk, as well as talk the talk?
To help you answer this question, we’ve shared some valuable tips to help you make that all-important decision.
HOW TO FIND AN IDEAL WORCESTERSHIRE MARKETING AGENCY FOR YOUR BUSINESS
#1 Know your goals and know their strengths
One of the most common mistakes a lot of businesses make when they contact a marketing agency is that they have no idea of what they really want to achieve – i.e. having a clear goal in mind.
Although most marketing agencies in Worcestershire can probably assist with every aspect of marketing, there will be specific fields they specialise in.
By defining what your goals and ideal outcomes are before picking up the phone, you’ll be able to tell your chosen marketing agency exactly what you want from the off. In theory, this should enable the agency to assess whether they can truly help you accomplish these goals, and within your timescale.
So, if you want to up your email marketing game but you don’t have a big list to use, you might not necessarily benefit from working with an email marketing specialist/agency in Worcestershire. The reason being is that an email marketing agency won’t necessarily have the capacity to help you develop an email list.
Instead, you’ll need a marketing agency who specialises in helping businesses with lead gen. They can help you build an audience by creating downloadable content or running competitions and generating traffic to the landing page through paid social media ads and PPC campaigns.
Similarly, if you’re looking to boost organic traffic through blog content, choosing a marketing agency who specialises in social media marketing won’t provide you with the quality SEO-friendly copy needed to reach your goal.
Ultimately, the key is to ask them specifically about their resources and how they intend to deliver the results you want.
#2 RELEVANT PORTFOLIO
All marketing agencies in Worcestershire will showcase its best work on their website. While the big corporate names are great, don’t lose sight of your specific goals.
A marketing agency with a portfolio of relevant work from your industry should always take priority. However, if you don’t find any specific examples, don’t give up the ghost.
• How words sound – ever find yourself re-reading sentences or pausing to think about what you just read? This usually means the content and tone of voice hasn’t considered how words sound. You must demonstrate and include examples of how employees can add fluidity and lyrical tendencies to their text to ensure the copy flows.
#3 Stats to back their claims
If a marketing agency in Worcestershire tells you they can guarantee certain numbers/results, walk away.
While marketing is an essential part of business growth and creating sustainable success, many variables which determine the success and failure of a campaign. For instance, sending out an emailer at the wrong time could be the difference between generating £5k and £10k in sales.
Every marketing strategy is about adapting and being versatile. A marketing agency who can back up their claims with solid evidence (like this) is willing to A/B test your campaigns are the kind of people you want to be working with. Sure, the statistics don’t guarantee the same success, but they indicate a level of expertise in that field which breeds success.
Likewise, A/B testing subject lines or realigning blog content doesn’t mean it’ll garner an influx of leads and traffic, but it does tell you that the marketing agency is willing to put in the work to try and make you their next success story.
#4 A strong reputation
Testimonials left on Google are always a good place to start when conducting your research.
It’s very hard for businesses to get poor or average ones removed from their profile, so it will give you a nice snapshot of the quality of their marketing services.
If you can find reviews specifically covering an area of marketing you're reaching out for, even better.
#5 A good blog
When you visit a marketing agency website, pay close attention to the blog. This area of their website is where most of the action “should” happen. We use inverted commas here because you’ll be surprised by how many agencies abandon their blog or just use it to post uninspiring updates.
A blog is an important way of adding value and showcasing the knowledge of the agency. If you’re looking for content support, an agency’s blog will give you a clear indication of the quality of content they will provide. While the subject matter of the content, and its level of depth, will tell you exactly what they can do and how good they are at executing it.
#6 Similar core values
The final way of finding the right marketing agency for your business is to evaluate their culture and core values.
In essence, an agency is an extension of your business. So, it’s important to know who you’re dealing with and whether their values align with your business’s values. Getting this element right from the outset will enable you to develop stronger relationships and increase the likelihood of achieving brilliant results together.
As well as checking the marketing agency’s website for core values, take a sneak peek at their social media feeds to see what they’re all about. You’ll usually get a sense of what they stand for and the type of personalities who make up the agency by looking at any posts relating to team bonding, wellbeing or staff appreciation.
Discover what the Design in the Shires marketing agency can offer you
To find out more about how we work as an agency, get in touch with us today.
We’re not here to pull the wool over your eyes. Our work is based on honesty and providing quality. If we believe we’re not the right Worcestershire marketing agency for you, we’ll be upfront and let you know.
