A landing page is a wesbite that users 'land' on after clicking a link or an online advert. It is distinct from your main website and allows you to focus on one product, a campaign launch or to gather information from your customers. A landing page can improve the success of an advertising campaign by making sure that it directs your customers to exactly the content and offers that you want them to see. A landing page can make sure that clicks become enquiries and sales.
