If we’re being completely honest, there are millions of websites out there. Some of these web pages have visually appealing design elements. Whilst some website owners haven't updated their sites in a long time. A website is the first impression that a client has on you, so you need to make sure you have an impressive website design!
Here are 5 ways to make sure you do just that:
1) Make your design look amazing
As we said, a website is the first impression you give, and first impressions are important. You want to make sure that your website has an easy-to-use layout and a modern, clean visual design to it.
Both things will create visitors on your site to stay on your site.
A great example of this kind of layout is Frontier – clean, sleek and easy to use.
Don’t forget- over half of the world now views websites from their phones- so make sure your site is mobile-friendly always.
2) Make sure you’re using SEO (and make sure you’re utilising SEO fully).
It’s great when your website looks amazing, but there really is no point if no one comes across it.
SEO is a vital part of getting your website noticed. Using keywords and structuring your content so that Google pushes your site to people is the best thing you can do.
Don't forget to keep on top of web design trends as this will also encourage more website visitors!
3) Make your content, connect.
The content you post on your website represents your business. Whether you want to post blogs, case studies, or visuals of your work, it needs to be engaging with interactive elements.
Most of all, your content should feel human, nobody wants to read boring, robotic content
Make it personal! Stories of how you got where you are as a business; milestones, news stories/ advice that would help the target audience of your website.
4) Your Call of Action needs to actually call out to people
Whether you want people to sign up for a newsletter, book a call, or buy a product, keep it simple. Make it easy for your visitors and for yourself!
Create engaging call to actions that are strong and clear. Instead of having “click here”, actually tell site visitors what they’re clicking for.
Be creative and precise and you’ll have an awesome website.
5) Make your brand the focal point of the website
Down to the bold colour scheme you use, or the specific images, your website should be your brand identity.
The unique touches you add to your website make your brand instantly recognised. These could simply be things like custom illustrations/photos or subtle interactions to add personality.
Key Takeaways
Your website is your digital store and your brands personality all in one. Nail the design, use SEO, create useful content and strong Call to Actions. Do all these things and you will have created a website that actually stands out against millions.
If you have any questions about ways to improve your website feel free to email info@designintheshires.co.uk
